FUNKY LITTLE THEATRE COMPANY MOVIE
FUNKY LITTLE THEATRE COMPANY TV

They may only recognize Big Brother as a TV show (and not as the center of a literary plot line), and the phrase “be kind, rewind” will elicit a bunch of blank faces. College students may not have seen or know a period when Robert Downey, Jr.

FUNKY LITTLE THEATRE COMPANY MOVIE

The movie Less Than Zero is older than anyone under 30. Make the most of your modern-day equivalent by putting a particularly gripping or funny clip of your work on Instagram, YouTube, or Twitter. The commercial helped make the new-at-the-time production go “viral” (you know, in a retro, ‘70s sort of way) and helped to bring audiences to the show. In the 1970s, Pippin was the first Broadway musical to market itself with a TV commercial. So, how are you using digital? Do you use it in your marketing? Good that’s a start! Do you incorporate digital into every single aspect of your work? Use social media. Younger millennials and centennials have never known a world where media didn’t feature a digital component. Incorporate digital.Īccording to the Mindset List, films have always been on the Internet and eBooks have always existed for the Class of 2022. Need more specific tips? Here’s how you can use the List when developing and marketing your stuff. (As one example, consider that students entering the Class of 2022 probably have no concept of a time when space exploration didn’t exist.) The Mindset List can be a useful tool for oriented yourself to the mindset of people who may be 5, 10 or even 50 years younger than you are. Originally geared toward college educators, the List aims to remind folks in academia who were using outdated cultural touchstones that lessons should be relatable to all students. So how do you grab the attention of a younger crowd and expose them to your organization?Ĭonsider the Mindset List. (The Broadway League notes that most attendees had some exposure to plays and musicals as children.) For example, keeping with the theater example, it’s not unusual for theatre patrons to have “aged into” the art.

As artistic directors point out, for people to get down with you, they need to know who you are. If your organization is like a theater - or actually is one! - one obstacle to teen and young adult engagement could simply be due to a lack of exposure. For local theatres, the resulting marketing challenges can be more difficult. For plays specifically, the average attendee age was over 50. According to The Broadway League, the average age of theatregoers during the 2017-18 season was over 40. At a later date, I’ll talk more about why organizations targeting young folks need to attract older audiences, too.įor some industries, getting beyond the archetypal “greying” audiences has been an age-old (pun completely intended!) challenge.

If you work in an industry where your audiences are likely to have even more grey hairs on their head than mine, you may need to diversify your audiences. So, I’ve been (semi) rocking grey hair for decades.

Funky little theatre company